Umkhwa weMarike yeDiaper yomntwana

Ukunqongophala kwempahla ekrwada, ukuphazamiseka kobonelelo kunye nokunyuka kwamaxabiso kunye nokunyuka kwamaxabiso kuye kwavavanya abavelisi abaninzi kunye neempawuidiaper yomntwanaimakethi kule minyaka imbalwa idlulileyo.Nangona kunjalo, kudidi lwe-diaper yomntwana i-innovation iyaphila kwaye iimveliso ezintsha ziqaliswa ngokuqhubekayo.

EMelika baye babika ukubaileyibheli yangasese yomntwana idiaperinzuzo yesabelo yenzekile kodwa ibonakala iphakathi, ngelixa eYurophu, apho izabelo zeleyibhile zabucala ngokwembali ziphezulu kune-US, ukukhula kweleyibhile yabucala kuye kwaba phezulu kancinci kulo nyaka.

Iintsuku apho ileyibhile yabucala yayithathwa njengenye indlela efikelelekayo kwiimpawu eziphezulu ziyadlula.Ngoku ileyibhile yabucala ivelisa izinto ezintsha njengeebrendi eziphambili kwaye ihlala iphuhlisa imveliso engcono.Kutshanje abathengisi abanjalo baye baphinda benza iibrand zabo ngokudibanisa izinto ezidumileyo zemveliso ezinjeamanabukeni umntwana asekelwe kwisityalo, i-biodegradable, igcinwe ngokuzinzileyo, ithambile eluswini losana, kunye nokupakishwa kwamehlo kunye nolwimi ekujoliswe kulo lokuthengisa.Umgca phakathi kweempawu ezaziwayo-kakuhle kunye neleyibhile yabucala iyaphulwa kancinci kancinci.

Ngokutsho kwe-Euromonitor, iinkampani ezimbini eziphezulu-i-P & G kunye noKimberly Clark-babamba ininzi yesabelo semakethe ye-diaper yomntwana, malunga ne-75-76%, ngelixa iilebula zangasese zithatha i-16-18%.Ezi mpawu ezizimeleyo zinabathengi abathembekileyo abathenga ngokuyinhloko kwi-intanethi .Nangona ezi mveliso zincinci ezizimeleyo zikholisa ukuba ngama-diapers exabiso leprimiyamu, uninzi lwabathengi babo banokufikelela kumaxabiso aphezulu ngokusekelwe kwingeniso elungileyo.Ezi mpawu zisajongwa njenge "Ezinye", kodwa zifumene isabelo semarike kwiimpawu eziphambili zelizwe.

Nangona ezi mveliso zincinci ze-boutique zingakhange zilawule kwisabelo semarike, lonke ishishini elibandakanya abathengisi bezinto ezikrwada kunye neefektri zediaper zijonge kubo ukuba baqhubele phambili nolutsha olulandelayo ngovakalelo lwabo oluphakamileyo kwiimfuno zabathengi abatsha.Enyanisweni, i-diapers yelebula yangasese sele iyinkokeli ebalulekileyo kwimarike ye-diaper yomntwana kwaye iya kuchaphazela imboni ngokuqhubekayo.Ubukho babo bukhumbuza uphawu oluphezulu qhubeka luphuhla.Ekugqibeleni, iimveliso ezingcono nezingcono ziya kuba luncedo kubathengi.
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